Our Story
We believe the bestmemories taste fresh
FarmHop started with a simple idea: make it easy for families to find amazing pick-your-own farms and create lasting memories together.
The beginning
It started with a strawberry
We were just a family looking for a fun weekend activity. After hours of searching online, calling farms that didn't answer, and driving to places that were closed, we finally found an amazing strawberry farm hidden in the countryside.
That day, watching our kids pick their first strawberries, we realized something: there had to be a better way to discover these incredible places.
FarmHop was born from that experience. We wanted to create the resource we wished we'd had: a simple, beautiful way to find pick-your-own farms and plan the perfect family adventure.
Our Mission
Connecting families with farms, one adventure at a time
We're on a mission to help every Australian family experience the joy of picking their own fresh fruit. Supporting local farmers, creating memories, and bringing people closer to where their food comes from.
What we believe
Our Values
Family First
Everything we build is designed to make family outings easier and more enjoyable. Happy families are at the heart of everything we do.
Support Local
We're passionate about helping local farmers thrive. Every farm visit supports Australian agriculture and sustainable food systems.
Community
We're building more than a directory. We're creating a community of families who love fresh food and outdoor adventures.
500+
Farms Listed
50k+
Happy Families
8
States Covered
2024
Founded
The people
Meet the Team
SC
Sarah Chen
Founder & CEO
Former tech exec who traded spreadsheets for strawberry fields.
JW
James Wilson
Head of Farms
Third-generation farmer helping other farms get discovered.
ET
Emma Thompson
Community Lead
Mum of three who's visited over 100 farms across Australia.
Ready to start your adventure?
Join thousands of families discovering amazing farms across Australia.